B2B appliance industry response to sudden emergence into a new winter driving force – boss appliance

Article by jekky

(576, ‘Recently boss electric project on the enterprise focus of Planning and Development Department of Human Resources for re allocation the Department works to develop a class of cities located in the B2B market operations to meet Home Appliances Industry the upcoming quot winter quot Survey by the world 39 s overall economic uncertainty and slowing growth in China 39 s macro economic impact of the development of household appliances by year a huge impact At the same time the impact of the U S sub prime many international industry leader in home appliance industry has also suffered the Americas and Europe the business contraction Asian markets especially the Chinese market is becoming the focus of all forces Leading brands of domestic appliance industry sought to maintain an annual 30 40 of high growth China 39 s foreign brand is positioned to withstand the global economic cold refuge One can imagine that the next 3 5 years the Chinese household appliance market the competition will be extremely fierce Before the advent of the winter there has been some foresight of home appliances brand focus to start thinking and start a new market B2B market also known as the engineering market For example GE appliances electrical appliances and other brand owners will increase this year has made it clear to China B2B market in the channel input Talked about China 39 s home appliance B2B market it will link up with China 39 s real estate industry now being opened to complete the procurement business is divided into four categories namely materials parts install parts sanitary parts electrical parts Fully furnished room with the real estate market share growth total household appliances will increasingly become a trend settled Overall household appliances in the procurement of equipment when the room opened the first value is the commercial brand followed by price again the service information derived from the best B2B Brand Group Czech advertising research report But the Chinese home appliance products in the market situation is the same phenomenon seriously price shopping KA channels were firmly in control we can see B2B and B2C market sectors feature different market China 39 s home appliance brand who can realize this change in advance whoever will be the next wave of winners Jia Jie B2B brand advertising business manager thank Yu told reporters the current real estate agency for the entire household appliance purchasing behavior also remain at the initial stage household electrical appliance enterprises in the procurement decision making B2C brand image plays a definite impact However B2C and B2B markets with different market characteristics an excellent brand in the B2B B2C market may not make a difference For example Backgammon phone B2C market is a well known brand but in the business office phone purchases the decision makers may choose not Siemens backgammon although the Office of the Siemens phone with the appearance and function are not as step Step high but the image of Siemens B2B shown more distinctive features Xie Yu believes that the future white goods business competition will be the B2B B2B brand strength contest Household electrical appliance enterprises now shaping the B2B brand is like a decade ago began to shape the real estate Vanke 39 s brand is so Household electrical appliance enterprises B2B market has huge prospects China 39 s household electrical appliance enterprises to support a general lack of B2B brand with a strong B2B brand cold winter will not end the story but rather to meet the new beginning of spring ‘)

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